In many ways, data is the lifeblood of a company. Through the use of customer data and internal information, a business can set themselves up for success and stand apart from the competition. However, that makes data a valuable thing that untrustworthy individuals want to gain access to. Read on to learn the top three benefits of utilizing data masking.

What Is Data Masking?

Data masking transforms information from sensitive information into a nonsensical, non-sensitive string of characters. For instance, “John Smith, 707 Main Street” may become “asdw g54Gep v35 54Yb tw90f.” This keeps the information safe even if it falls into the wrong hands.

The Customer Element

One benefit of using data masking is that it proves to your customers that you are trustworthy. Customers want to know that their private information will stay secure, and they’re willing to go out of their way to ensure that happens. If you don’t have credentials on your website that make potential customers feel safe, they will not want to do business with you.

The Compliance Element

You must meet certain legal requirements when working with sensitive information. Data masking and protection are not always something a company can utilize, but in many cases, they are legally required to maintain compliance.

Self-Protection

Data masking isn’t only capable of protecting customer information—it also protects your company’s sensitive data. Bad actors can seek out a business’s information in the same way they may look for customer social security numbers and credit card numbers.

When you want the best data protection for your company, come to ChainSys. We’re here to answer any questions you may have and will set you up with top-notch data masking software.

Now that you know the top three benefits of utilizing data masking, you can keep your information and that of your customers out of the hands of bad actors. Even if they gain access to the information, data masking will ensure they won’t be able to understand or use it successfully.